AMA Virtual Conference Presentation: The Changing Landscape of Support Analytics

eClerx Digital was a proud sponsor of the American Marketing Association’s (AMA) Virtual Conference – The Year Ahead in Marketingheld January 29 – 30. The agenda included speakers from eClerx Digital, Microsoft, Salesforce as well as many others who looked at emerging technology like Artificial Intelligence (AI) as well as making sure attendees are ready for the newest changes in digital marketing. This virtual conference provided attendees the ability to join only the sessions that were interesting to them as well as connecting with peers, interactive games and marketing trivia. A great way to kick start the New Year!

Customer support is a core business function, which is in the middle of being revolutionized by the advent of Big Data and AI. This has not only resulted in “good customer service” bringing in the competitive edge but also being able to show a direct impact on the bottom-line. eClerx Digital’s Lead Strategist for Advanced Analytics, Ashwini Periyaswamy, presented during the Virtual Conference. Her presentation titled, The Changing Landscape of Support Analytics, focuses on trends in the support industry, use-cases focused on analytics advancements and the underlying challenges with the implementation of these solutions.


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About the Speaker:

Ashwini currently manages the eClerx Analytics consulting practice in the UK – specifically focused on Technology and Media industries. She has a varied gamut of analytics experience gained from consulting across multiple business divisions (Marketing/Sales/Support etc.), industries (Financial Services, Technology, Media etc.) and different clients spanning across the analytics maturity model. In her analytics experience of more than 12 years, she has designed and implemented solutions across descriptive through predictive analytics and worked with multiple Fortune 100 companies in the US & UK.