Software & Platforms

A full suite of services to acquire, retain,
and increase customer loyalty.

Delivering a quality user experience translates into new customers as well as retaining existing customers. This starts with cleansing and organizing customer data, creating engaging customer experiences and campaigns. But also having the tools and knowledge to measure, simulate and optimize current and future marketing spends and trends.

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“As companies move towards increasing efficiency, maximizing the ROI from their MarTech investments and marketing spends, they need a vendor partner that enables seamless handoffs between processes and teams. eClerx Digital is that trusted partner that keeps the marketing, content, and analytics engine humming along.”

Farha Adeni
VP, Americas

Doers at heart.

We are result-oriented and always deliver.
Your set metrics and KPIs is the measure of our success.

2.500+ email campaigns executed yearly $30M annual impact delivered in efficiencies 30–40% reduction in analytics resource OPEX 500M data points processed monthly 10X faster pricing actions 17K ROI in year 1 through search optimization

Your main KPIs

— Our core business

Regardless of your company role or responsibilities, we see it as our core business to address your main challenges, pain points, and KPIs.

Chief Marketing Officer

Leading and executing the company’s marketing strategies to drive growth, elevate and enhance brand recognition, and drive customer engagement across multiple channels.

Marketing Operations Leader

Overseeing all aspects of your company’s marketing efforts and smooth running of day-to-day operations, including developing and executing campaigns, content creation and analyzing customer behavior.

Analytics and Data Science Leader

Monitor performance in real-time and get data-driven insights and analytics of all aspects of the customer journey and marketing process.

Web Experience Leader

Achieve full control of all your tech operations and your web presence, including websites, mobile applications, and online platforms.

A comprehensive B2B
framework

From start to finish.

From managing customer data and maximizing the ROI of your
MarTech stack to analytics and customer insights.

01.

Centralize customer data quality
Ensuring accurate and useful customer data through continuously updating customer datasets. Services include data enrichment, lead account mapping, and account hierarchy mapping.

02.

Branded lead magnets throughout all content
Creating a consistent brand identity across all high value content assets designed to attract and convert prospects. Our services include all major digital and analogue assets ranging from web production, social media, photo, CGI and video, to print production of brochures, flyers, in-store material and outdoor.

03.

Management of channels and partners
Managing partners and updating marketing operations in all available channels and across the media landscape. In owned channels this includes campaign and content creation, SEO and A/B testing, as well as DAM operations and tag management. In paid and earned channels we create content, handle media mix modelling, syndication and content moderation.

04.

Lead managing and sales conversion
Managing leads by qualifying, scoring and routing is vital in online sales conversion. As is the capability to create and customize deals, contracts, quotes for and individual customer. The final piece is a smooth and optimized order process.

05.

Analytics from start to finish
Generating data-driven insights, decision frameworks, near real-time monitoring, simulations and performance measurements of all parts of the customer journey . This includes analytics from initial contact throughout the marketing framework – customer, marketing, sales, pricing and operations analytics.

A proven track record

Customer story:

With 400+ engagements for over 20 years we’ve gathered extensive experience on how to drive growth most effectively for our customers and how to inform decisions that make true business impact.

A leading ride share and food delivery provider

10,000+ multi-channel campaigns built and updated
99% quality maintained via stringent QA process

Consolidating global CRM operations and setting up best-practice operating processes in multiple market segments under COVID lockdown.

Case Study

A global leader in software and services across industries

$1.3M in billings from updated payment info prior to renewal
54% open rate on email reminder

Streamlining the customer credit card auto-renewal process for
significantly improved overall renewal rates.

Case Study

Delivering superior customer experiences and better business outcomes.

Three main drivers stand out in our capability to deliver best-in-class services and solutions to our customers around the world in a variety of industries. Though each component on their own is not unique to the business, we dare say that the combination of them is.

Our driving service components and accelerators:

Experts & advisory

With 175+ in-market and industry consultant subject-matter experts and senior advisory consultants we can assist in both strategic and tactical aspects across markets, channels and industries.

Operational capabilities

We offer broad and deep operational capabilities by our documented domain experience and all-around tech skill-set. And, of course, the vast operational capacity in manpower to back it up.

Tech & Tools

Through 20+ eClerx technologies, automations and integrations, we can cost-efficiently improve productivity, optimize processes and increase conversion rates. Learn more about our Tech & Tools.

Tech & Tools

Yes, we know your preferred platform.

We have 20+ years of experience, and deep knowledge of industry-leading marketing, analytics, and optimization platforms. From campaign builds to outcome measurements we leverage the industry-leading, as well as client-specific platforms. Learn more about our platform expertise in Tech & Tools.

Get in touch

Learn more about how we can help you leverage your data in the Software & Platforms space.

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VANCOUVER SAN FRANCISCO FAYETTEVILLE PHILADELPHIA NEW YORK TORONTO BOSTON ATLANTA AMSTERDAM HAMBURG MILAN VERONA LONDON DUBLIN PARIS CHANDIGARH GURUGRAM MUMBAI PUNE COIMBATORE MANILA PHUKET SINGAPORE SYDNEY MELBOURNE CHICAGO