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Infographic: How Prices and Discounts Are Used on Ecommerce
Insights An Optimum eCommerce Website A Study from the Top 50 eCommerce Websites A Study from the Top 50 eCommerce Websites
Infographic: How Images and Videos Are Used on Ecommerce
The eClerx Digital Center of Digital Excellence team has been exploring the concept of what an “ideal” eCommerce website should look like. They collected 8,630 data points from the top 50 global (R)etailers’ websites to study the smallest of elements to answer a total of 174 questions. The questions sought to answer eCommerce website topics such as types and positioning of product […]
A Marketer’s Guide to Tag Management
Long gone are the days when a marketer could launch a campaign based on gut instinct. Understanding and using digital analytics to demonstrate return on investment (ROI) of marketing activities as well as to guide campaign spend or measure effectiveness is vital. In many cases marketers need the ability to access the data and to […]
What Is the “Right” Add to Cart Color?
A key step in the online customer journey is “Add to Cart”. In the best case scenario, it enables the customer to complete their purchase and the etailer to generate revenue. But even if the customer does not complete their purchase, the action of adding a product to their cart signals strong buying intent and […]
Business Intelligence & Analytics
AMA Virtual Conference Presentation: The Changing Landscape of Support Analytics
eClerx Digital was a proud sponsor of the American Marketing Association’s (AMA) Virtual Conference – The Year Ahead in Marketing – held January 29 – 30. The agenda included speakers from eClerx Digital, Microsoft, Salesforce as well as many others who looked at emerging technology like Artificial Intelligence (AI) as well as making sure attendees […]