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On-Demand Webinar: Maximizing Utilization of Competitive Intelligence and Pricing Actions as Part of the Response Strategy for New Normal.

11/11/2020
eClerx’s Saurabh Sharma partners with SIG plc’s Chris Pople to discuss how to maximize competitive intelligence and pricing actions in the midst of these uncanny times. As well as how to best sort through difficult questions and navigate which data and actions will prove most critical. Businesses struggling to institute the perfect digital plan should join the discussion analyzing key data, pricing, product & technology strategies. These examples provide takeaways from SIG and other B2B/MRO companies that may help you develop a strategy right for you.

About the Speakers:

Chris Pople – Pricing Director at SIG PLC

Chris brings over 12 years’ experience in global pricing, data analytics, insights and product marketing. Apart from being an avid cyclist, he has defined the online and offline range selection and pricing strategies, as well as cultural transformation for MRO players such as RS and Cromwell Tools prior to SIG, through to product marketing at Lands End in the retail space.

Saurabh Sharma – Global Competitive Intelligence & Pricing Analytics Lead at eClerx Digital

eClerx Digital is the trusted partner of choice to the world’s largest global brands for creative production, eCommerce / web operations, and analytics & insights services. Saurabh has over 15 years of experience in leading operations delivery, product strategy and practice delivery to Fortune 500 organizations across Retail, Consumer Brands, Travel, Technology, Manufacturing, Distribution companies. He has designed and managed execution of solutions ranging from price position analysis, product assortment optimization, channel visibility monitoring, defining/implementing pricing strategies, price/ discount optimization, promotion effectiveness and forecasting.

 

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