Product Data Management
Increase productivity by getting total control over all your product data.
We help our customers transform product data from operational necessities to strategic assets. With total control over any and all aspects of your product data and SKUS, across systems and repositories, organisational efficiency as well as conversion rates will increase.
Customers, businesses, and marketing processes are demanding more from product data as the number of channels increase, and this demand is generating the need for more robust and strategic approach to product data management
At eClerx Digital we take a holistic approach to Product Data Management. We don't just structure, classify, standardize and centralise product data we curate it, enrich it, match, map, process, analyse, optimise and govern product data, as well as product content, attributes and collaterals. And we do it at scale, at speed, and always with measurable business impact.
How we do it in Product Data Management
Supporting omnichannel marketers
1. Data profiling, reporting & Analysis
Evaluate decisions and answer questions with actionable insights derived from data-led discovery and data mining.
2. Data enrichment and attribution
An efficient process to scale, grow, and enable merchandizing initiatives for an enhanced experience.
3. Data cleansing & standardization
A holistic approach to data cleansing addresses completeness, accuracy, consistency, and uniformity, resulting in a better customer experience and higher conversions.
4. Data quality, stewardship & governance
Leverage the full value and potential of your data with our multi-domain expertise throughout the data lifecycle.
5. Product & SKU life cycle management
Upstream product data converging with online data is a definable, repeatable, and scalable process that we can streamline for significant savings.
The eClerx X-factor
- our people
With 21 years in the business of marketing technology we've learned a thing or two. And while we've always been on the leading edge of remarkable technological developments, we know from experience that what matters most is people.
That's why we always offer our customers to be onshore, close at hand. And that's why every business agreement or project we deliver is customized for maximum agility and flexibility. This overall approach allows individuals and teams to quickly adapt to changing circumstances and requirements, and more importantly, it invariably leads to better business outcomes.
Client engagement manager,
Delivering superior customer experiences and better business outcomes
Three main drivers stand out in our capability to deliver state-of-the-art services and projects to our customers around the world in a variety of industries. Though each component on their own is not unique to the business, we dare say that the
Our driving service components and accelerators:
Tech and Tools
Through 20+ proprietary technologies, automations and integrations, we can cost- efficiently improve productivity, optimize processes and increase conversion rates. Learn more about our Tech & Tools.
We offer broad and deep operational capabilities by our documented domain experience and all-around tech skill-set. And, opf course, the vast operational capacity in manpower to back it up.
Experts & advisory
With 100+ in-market- and industry consultant subject-matter experts and senior advisory consultants we can assist in both strategic and tactical aspects of campaign management across all channels.
Get in touch
Learn more about how we can help you leverage your data in the Industry and manufacturing space.