Marketing Operations

Execute on goals in all phases of the marketing funnel.

We help big brands combine traditional campaign operations with advanced customer and
performance analytics to achieve optimized and personalized customer journeys across all
phases of the sales process.

Doers at heart.

We are result-oriented and always deliver.
Your set metrics and KPIs are the measure of our success.

44% improvement in turnaround time 20% reduction in campaign dev costs 99% quality of campaigns delivered 15,000+ campaigns executed per month 5,000+ assets produced

What we do in
Marketing Operations

A one-stop shop for better outcomes.

The way we see it, Marketing Operations is all about achieving higher returns by optimizing the entire customer journey end-to-end. We help you streamline all phases of the journey from assessment, strategy, and design to deployment, campaign execution, reporting, and analytics. And being modular, we’ll work closely together with your existing agency or campaign partners.

01.

Marketing execution
Supporting and supplementing your marketing operation teams with industry-domain experts to manage true end-to-end campaign execution across all phases and all channels.

02.

Campaign Optimization
Quantifying campaign impact across dimensions and metrics to provide actionable recommendations to optimize performance.

03.

Campaign consulting
Recommending on what strategies to adopt to achieve results on our mutually defined pre-set KPIs and then implementing via a standardized best-of-breed process.

04.

Analytics reporting
Measuring marketing performance and delivering full, near-real-time reports and analysis on complete campaign performance.

How we do it in
Marketing Operations

End-to-end from customer intelligence to campaign optimization.

01.

Customer analytics
We provide you with customer intelligence to enable customer-centric campaigns.

02.

Marketing execution
We deliver an omnichannel campaign experience through a blend of platform expertise and technology enablers.

03.

Campaign insights
We deliver actionable insights from advanced predictive analytics and our BI capabilities. Then, we create intuitive dashboards on campaign performance.

04.

Optimization
We establish a feedback loop powered by analytics to improve campaign performance.

A platform-agnostic approach

We always adopt a holistic and agnostic approach to technology and platforms. From campaign builds to outcome measurements, we leverage industry-leading and client-specific platforms. Learn more about our  Tech & Tools.

Customer analytics

Campaign management

Campaign insights

Optimization

Delivering superior customer experiences and better business outcomes

Three main drivers stand out in our capability to deliver state-of-the-art services and projects to our customers around the world in a variety of industries. Though each component on its own is not unique to the business, we dare say that the combination of them is.

Our driving service components and accelerators:

Experts & Advisory

With 175+ in-market and industry consultant subject-matter experts and senior advisory consultants, we can assist in both strategic and tactical aspects across markets, channels and industries.

Operational Capabilities

We offer broad and deep operational capabilities through our documented domain experience and all-around tech skillset. And of course, the vast operational capacity to back it up.

Tech & Tools

Through 20+ eClerx technologies, automations and integrations, we can cost-efficiently improve productivity, optimize processes and increase conversion rates. Learn more about our Tech & Tools.

Get in touch

Learn more about how we can help you leverage your data in the Marketing operations space.

VANCOUVER SAN FRANCISCO FAYETTEVILLE PHILADELPHIA NEW YORK TORONTO BOSTON ATLANTA AMSTERDAM HAMBURG MILAN VERONA LONDON DUBLIN PARIS CHANDIGARH GURUGRAM MUMBAI PUNE COIMBATORE MANILA PHUKET SINGAPORE SYDNEY MELBOURNE CHICAGO
VANCOUVER SAN FRANCISCO FAYETTEVILLE PHILADELPHIA NEW YORK TORONTO BOSTON ATLANTA AMSTERDAM HAMBURG MILAN VERONA LONDON DUBLIN PARIS CHANDIGARH GURUGRAM MUMBAI PUNE COIMBATORE MANILA PHUKET SINGAPORE SYDNEY MELBOURNE CHICAGO