Business Intelligence & Analytics
Friday June 3, 2022
Getting the Most Value For Money From Your A/B Testing Program
A B Testing In today’s omnichannel battle for consumer attention, it is more important than ever to provide users with personalized offers and online experiences. To achieve this, many brands—large and small—are developing robust A/B testing practices to understand users better and deliver online experiences that increase conversion opportunities. This can be easier said than […]
