The Metaverse: What is it, and why should your brand care?
The internet is an ever-expanding construct. And over the years, the vast improvements to its capabilities have changed what’s possible in digital life. Looking back to its beginnings, you can think of Internet 1.0 as a library; it’s where you went to get information or research. As it evolved to Internet 2.0, things became transactional. We could shop and create social interactions with everyone, everywhere, at any time. It’s the internet you know and love today.
The Metaverse is part of Internet 3.0–a new experiential, real-time, living, breathing, virtual world where you won’t just search for or post things. In this new age, the Metaverse will unlock the ability to live, work, and experience everything from anywhere. It will no longer be an instance of ‘visiting the internet,’ it will be where the internet helps you live an experience–entirely shaped experiences with other live people.
For example, you will be able to go beyond just selling a car – you can sell how it was made! Connect your customers to the car by bringing them on your journey through development. Try out a new pair of shoes directly on your feet. Bring your employees to a virtual work retreat in Costa Rica or to a comedy club. How about opening an exclusive pop-up store available only in the Metaverse? The possibilities are endless.
So, why should your brand care? It may seem at first glance that the Metaverse is a buzzword laden with immaterial promises of change. But what it really is is freedom. Freedom to explore new creativity, drive new innovations, and deliver experiences that make customers feel connected – not just to your product, but to your brand.
With that said, the Metaverse has layers of complexity. But, within these layers of complexity arises a spectrum of opportunity. To make the most of these complex opportunities, having a coach like eClerx Digital is a key advantage.
Let us help you find which space is best for you and give you the right tools to thrive. We have the teams, tools, and partners to help you and your brand onboard, learn, and grow throughout this new adventure. And like any good coach, we will make sure you reap the best ROI for your hard work (and guts) in joining this new digital frontier.
We at eClerx Digital have the expertise, the capabilities, and the technology to help you build your place in the Metaverse and stay relevant as it continues to evolve.
Contact us today to learn more.